Polytechnic University of Valencia Congress, CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics

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The Effects of Cognitive Appraisal and Emotion on Consumer Behavior: The Critical Role of Recollection in the Luxury Cruise Setting
Eunkyung Joo, Hyejin Shin, Insin Kim, Jinsung Choi, Junhwa Jang, Sunghyup Sean Hyun

Last modified: 17-11-2017


The purposes of this study were: (1) to integrate the cognitive appraisal theory and script theory; (2) to examine the bonding character of recollection; and (3) to assess the relationships between consumers ‘appraisals, positive/negative emotions, recollection, storytelling and repurchase intention. A review of previous studies revealed 14 theoreti cal hypotheses. The proposed hypotheses were tested utilizing data collecte d from 300 luxury cruise passengers. Confirmatory factor analysis and structural equation modeling were utilized to test the proposed theoreti cal relationships. According to the results, this work was the first to integrate the cognitive appraisal approach and script theory and also depicted a new angle from which marketers can better understand cruise travelers’ behavior.

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