Polytechnic University of Valencia Congress, CARMA 2016 - 1st International Conference on Advanced Research Methods and Analytics

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The impact of Internet on the artist reputation
Elena De la Poza, Daniel Castelló, Natividad Guadalajara

Last modified: 27-06-2016

Abstract


This work analyzes the relationship between the digital information provided
by search engines on the Internet and the volume of sales or revenues in the
art market in order to quantify the variable artist's reputation. In particular,
the usefulness of digital media information is analyzed to interpret past sales
in the art market or, conversely, to estimate future sales in the short term.
Finally, we study the ability of digital information to explain the volume of
activity (number of lots sold) or what is the same the degree of liquidity of the secondary market of artworks.

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