Polytechnic University of Valencia Congress, CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics

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Technical Sentiment Analysis: Measuring Advantages and Drawbacks of New Products Using Social Media
Filippo Chiarello, Andrea Bonaccorsi, Gualtiero Fantoni, Giacomo Ossola, Andrea Cimino, Felice Dell'Orletta

Last modified: 11-07-2018

Abstract


In recent years, social media have become ubiquitous and important for social networking and content sharing. Moreover, the content generated by these websites remains largely untapped. Some researchers proved that social media have been a valuable source to predict the future outcomes of some events such as box-office movie revenues or political elections. Social media are also used by companies to measure the sentiment of customers about their brand and products.

This work proposes a new social media based model to measure how users perceive new products from a technical point of view. This model relies on the analysis of advantages and drawbacks of products, which are both important aspects evaluated by consumers during the buying decision process. This model is based on a lexicon developed in a related work (Chiarello et. al, 2017) to analyse patents and detect advantages and drawbacks connected to a certain technology.

The results show that when a product has a certain technological complexity and fuels a more technical debate, advantages and drawbacks analysis is more efficient than sentiment analysis in producing technical-functional judgements.


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