Polytechnic University of Valencia Congress, CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics

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The epistemological impacts of big data on public opinion studies
Pedro Neris Caldas, Anderson Vinícius Romanini

Last modified: 10-07-2020

Abstract


In this work, we seek to highlight and describe the main differences between
traditional public opinion polls (made by using methods and techniques
traditionally undertaken in the social sciences, such as questionnaires and
interviews), and those accomplished through methodological processes made
possible by the adoption of big data. We ensure a special focus on the
consequences brought about by the use of nonparametric analysis over
parametric analysis to show how big data is impacting not only the
methodological aspects but the epistemological basis of public opinion
studies in general.


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