Polytechnic University of Valencia Congress, First International Conference on Higher Education Advances

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Introducing emotions in the architectural design process
Francisco Juan-Vidal, Susana Iñarra-Abad

Last modified: 10-06-2015

Abstract


3D images or architectural renders are expressive tools widely used by architectural students to communicate their projects. Not only do these images have the task of transmitting the formal and functional characteristics of the project, but also need to evoke in users the sort of feelings and emotions which can only be aroused by experiencing the architecture. An experiment we undertook enabled us to find that these emotions can be quantified and may relate to the design parameters of the image, moreover there are also substantial differences in the valuation between architects and non-architects. Thus, the aim of this paper is to incorporate the results of our research on the learning of this graphical tool into the learning of architecture. Therefore we have established a teaching methodology in which the images are not only employed to show the final result of design, but are also incorporated into the creative process to investigate emotional and aesthetic responses of the user of the designed space.

http://dx.doi.org/10.4995/HEAd15.2015.392


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