Polytechnic University of Valencia Congress, Third International Conference on Higher Education Advances

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Introducing a Cross-Course Teaching Innovation to Enhance Group Project Performance
Mark DeFanti

Last modified: 08-06-2017


Marketing educators and students recognize the benefits derived from group assignments. Nonetheless, serious problems that occur frequently in student groups are diminished effort by some free-riding team members or disassociation from the group by lone wolf team members.  In a highly innovative manner, the American Marketing Association’s integrated marketing plan international competition was concurrently adopted by Principles of Marketing, Marketing Research and Advanced Advertising courses in an attempt to leverage the many benefits of team projects while minimizing their drawbacks.

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