Polytechnic University of Valencia Congress, 1st International Conference on Business Management

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What do we know about Marketing Innovation and its Relation-ship with Technological and Management Innovations? Empirical Evidence for France and Spain
Fabrice Galia

Last modified: 22-12-2015


In this paper the specific impacts that technological product and process innovations and also management innovations have on marketing innovation performance are disentangled. Using CIS data for capturing non-technological innovation is recommended in the literature (e.g. Damanpour, 2014). Analysis of CIS data for 1,275 French and 3,028 Spanish firms under- taking marketing innovation in manufacturing industries unveils novel insights about drivers and innovation patterns from marketing innovators, their inducements and innovative perfor- mance effects.


DOI: http://dx.doi.org/10.4995/ICBM.2015.1279


Marketing Innovation, Product Innovation, Process Innovation, Management Innova-tion, Organizational Innovation, Drivers, Relationship, CIS, France, Spain

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