Polytechnic University of Valencia Congress, 1st International Conference on Business Management

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Is the co-creation a good practice for the University? A review of the literature.
Gabriela Ribes Giner, Odette Pantoja Díaz

Last modified: 21-07-2015

Abstract


This paper discuss the co-creation environment applied at the university world. The principal co-creation variables are detected through the compilation and analysis of several papers. These variables are involved in the process where the higher education institution create value with the student as the principal actors. At present, there are a lack of information of this trend in the educational sector, and the purpose of the research is to collect and analyze the studies developed in recent years in order to propose a framework on this topic.

 

DOI: http://dx.doi.org/10.4995/ICBM.2015.1316


Keywords


Co-creation, Communicative Participation, Satisfaction, Loyalty, Higher Education, Marketing, Collaboration, Structural Equation Models

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