Polytechnic University of Valencia Congress, 1st International Conference on Business Management

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Greenbranding practices for a company of phytosanitary ecological products
Gabriela Ribes-Giner, Barbara Ribes-Giner, M Rosario Perello-Marin

Last modified: 21-07-2015

Abstract


The aim of this work is to examine the practices of greenbranding for a Phytosanitary Company today. For it we have used the methodology of benchmarking, comparing the company with his competitors in the sector. Across Green Branding's integral program the brand won in solidity and coherence helping to differ from the rest, strengthening furthermore his green brand image.

 

DOI: http://dx.doi.org/10.4995/ICBM.2015.1343


Keywords


Greenbranding, phytosanitary, benchmarking, ecological

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