Polytechnic University of Valencia Congress, 1st International Conference on Business Management

Font Size: 
Living Labs as a potential private entrepreneurial innovation lev-erage on consumers
Jose Albors, Maria del Val Segarra, Maria del Rosario De Miguel, Blanca De Miguel

Last modified: 23-12-2015

Abstract


Until know academic literature has not paid sufficient attention to user led innovation in the consumer sector. Few publications have dealt with the subject covering mainly sport goods. On the other hand, Living labs have been understood as publicly or privately led initiatives to bring science and technology closer to the public. Nevertheless, consumers are a power for innovation leverage in the consumer sector which has not been sufficiently explored. New concepts such as that of Creative Consumers have examined this aspect.

This case study will analyze a sort of heterodox living lab that has been started with success by a Spanish firm, Mercadona, a leading merchandise retailer in Spain.

The system, which has been dubbed "Apron strategy" consists in bringing lead consumers to living labs set up by the firm and analyze, in a house environment set,  how they use their products and which suggestions they have for alternative uses or  improvements.

 

DOI: http://dx.doi.org/10.4995/ICBM.2015.1344


Keywords


Living lab, Co Innovation, consumers led innovation

Full Text: PDF