Congresos de la Universitat Politècnica de València, Systems & Design: Beyond Processes and Thinking

Por defecto: 
The Influence of Design Thinking in the Development of Skills and Expertise
Mariana Garcia Ferraz, Ana Paula Perfetto Demarchi, Cleuza Bittencourt Ribas Fornasier

Última modificación: 18-07-2016


This project is dedicated on understanding how expertise can have an affect on developing the Design Agent skills. It was based on interviews and observation conducted in five design offices located in Londrina (Paraná, Brasil), through this research was possible to identify which are the techniques and methods most used by professional, from both Graphic and Product Design area, and therefore ascertain how Strategic Design Management and Design Thinking actuate on improving professional’s skills on the innovation process of the companies. It took as a basis the studies of several authors, such as Brown (2009), Cross (2007), Demarchi (2011), Lawson (2006) and Martin (2009), which discourse, among other issues, about Design Thinking and its implications. By the use of ethnography methodology, the data was collected, analyzed and organized into comparative charts, relating the novice Design Agents with expert Design Agents. It was proved that experience can hold two distinct aspects; A positive one, that comes as a result from the holistic vision and ensure sensibility to the Design Agent to handle situations; And an unfavorable one, once the expert is strictly guided by intuition, it sets aside creativity hampering the innovation process. Besides it was possible to verify that although the enterprises and the Design Agents work using different techniques and methods, visual tools such as mind maps, sketches, visual panels and mockups are seen as essential resources for all the professionals.


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