Congresos de la Universitat Politècnica de València, Systems & Design: Beyond Processes and Thinking

Por defecto: 
O uso do dispositivo ID-Think no compartilhamento de conhecimento.
Ana Paula Perfetto-Demarchi, Cleuza Fornasier, Bernabé Hernandis Ortuño, Elingth Simoné Rosales Marquina

Última modificación: 18-07-2016


Considering that the great advantage of an organization today is the knowledge it has, and how it manages this knowledge, this article reports the application of the IDThink device in a fashion organization's manufacturing sector for its validation. This device applies knowledge management through the skills and attitudes of the design thinker. The device shown here is to assist the process of innovation in organizations by using some design thinkers skills in the knowledge explicitation and externalization. To Brown (2009) design thinking begins with the skills that designers have learned over time as: To align the human being´s needs with the technological resources available in the organization; Intuition; The ability to recognize patterns; Build ideas that have both emotional significance and functional; The ability to question their surroundings and be empathetic and; The ability to express otherwise than in words or symbols. This last is one of the most important designer skills. The designer uses the drawing process also as a critical process, as discovery. He uses drawing as a means of materializing, imagination, or discovery of something that he cannot built in his mind, and as a mean of communication with others, facilitating collaboration on projects. The IDThink device is an external, temporary repository for ideas, with which the designer interacts, and this externalization supports the necessary dialogue that it has between the problem and the solution, which minimizes the cognitive stress when dealing with quantities and complexities of knowledge to be process internally. The identification of concepts and their positioned graphical representation facilitates decision-making, the sharing of knowledge of everyone involved in the organization management, and observation of systemic functioning of the company, focusing on indicators that it judged suitable. The use of visual codes, which will be available throughout the process, allows the team to navigate the process without losing their train of thought. Also allows us to observe the evolution of the environment and its influence in the organization to assist in corrective actions. The nature of the research was exploratory, with lineation by ex-post-fact, using a strategy of ethnography, through non-participant interviews and observation. After applying, the researchers understood the need to adapt the External System of the IDThink device so that it includes an amount of knowledge needed to the visualization of the organization's management and / or the development of new products.


Palabras clave

Knowledge Management; Design Thinking; external repository; visual codes.

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