Polytechnic University of Valencia Congress, INNODOCT 2019

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Innovative Business Models in Tourism Industry
Stavros Ioannis Valsamidis, Dimitrios Maditinos, Athanasios Mandilas

Last modified: 10-04-2020


This study examines the business models of four emblematic Digital Disruptive Intermediaries (DDIs), Airbnb, TripAdvisor, Expedia and Booking.com. The sources are constituted mainly by surveys, articles and expert opinions which are the main argumentation sources. The best practices for an ideal business model in tourism industry through the analysis of the DDIs are the findings of the study. The main functions of the DDIs are Cataloguing, Reordering or filtering, Ranking and Recommending, Bundling, Sharing, Intent Casting, Channelling Actors, Pricing and Matching Actors. The originality of the paper derives from the SWOT analysis of the business models of the four well known DDIs. There is no previous analysis which evaluates the business models and discloses the main functions they perform.


Tourism Industry; Digitalization; SWOT Analysis; Business Model; Digital Disruptive Intermediaries

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